Liberty London SS’12 invite design

Liberty  has one of the most amazing buildings in London as a department store, with even better treasures inside. Brands like Acne, Dries Van Nooten, Isabel Marant, 3.1 Phillip Lim, Marc by Marc Jacobs and so many more sell their most unique pieces here.

It is always an amazing experience to shop or just wander around Liberty and its many floors and departments. I am in love with their designer vintage corner where you can find the most amazing movie star like dresses from the whole century.

Find all the brands and more about Liberty HERE.

A while ago, I pitched to create the invite/look and feel for their press event for the Spring /Summer 2012 collection launch. You can see the results, including where I got my inspiration, here:

About the invites:

I took inspiration from spring summer 2012 collections and the trends i found the most relevant to work with. (eclectic colours, sheer, floral prints)

With these elements  I tried to create a concept that work with a basic, spring/summer cliché: a flower. But I tried to make it more “now” to mix this with different materials (such as different coloured acetates)

By overlaying these bright, not organic coloured acetates over the dried flowers, it creates a total different colour scheme that almost takes the natural part away and brings in a more synthetically, modern feeling.

As the shape is still very clean and balanced, the modern/futuristic feeling of the acetate doesn’t overtakes the overall feeling of a bright, summery invite with a clear link to the past (dried flower in poach) and a adaption of the current trends.


  • dried flowers
  • bright coloured acetate
  • off-white card
  • ink (copy is be screen-printed over the card+acetate window)

Inspiration Moodboards:

Fashion – Accesoiries + sheer details:



Fashion – flower patterns:


All feedback is welcome!

(more of my work HERE)


10 responses to “Liberty London SS’12 invite design

  1. ja we zijn inderdaad uitgenodigd :)!

  2. Een mooie, frisse en moderne look! Prachtig gedaan.
    Daarnaast een leuke blog, ik volg je vanaf nu op bloglovin.

  3. the invitations are so cool! love the pressed flowers and sheer section

  4. Heel tof gemaakt! Leuk ook dat je nu een blog hebt, keek back-in-the-days wel eens naar je shoptopics op het egf :)

  5. ziet er heel bijzonder uit!

  6. Pingback: † Raf Simons – Jil Sanders | snakeskinjacket

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