Since their launch in 2008 I’ve been a big fan of the French brand The Kooples. The way they place their brand in the market ( beautiful adds, with real, rock & roll couples) is one of the best branding strategies in fashion at the moment I think.
This year the Kooples has lots of exciting things happening with a launch of their sports brand and collaboration with the lovely Pete Doherty. Because my boyfriend works for the couples I’ve been seeing some bits and pieces from the new collection for a while, but finally I can blog about them as well, as their new look books are officially out now.
Even if the Kooples is all about rock & roll, and skulls, leather and dark colours was a prominence in their previous collections, they aren’t skipping the pastel trend this year and use loads of soft, faded colours in their Spring/Summer collection. I think that definitely doesn’t take away any of the power and coolness off their clothes though, have a look:
Some of my favorite pieces of the new collection:
What do you think off their new collection?