Tag Archives: graphic Design

Still alive

I know, I haven’t shown my face for a long time, but that doesn’t mean I haven’t been busy. I’m currently working on a lot of different projects both at my job as Senior Designer at Liberty and within my freelance presence, Studio Lé.

Also, I am know offering a lovely room in my own ran Bed & Breakfast, in the cool East-London area. So always welcome if you want to experience a bit of real London life!

Have a look at my listing on AirBnb and let me know if you have any questions!

FLAT_STUDIO_Lé_BnBBreakfast_STUDIO_Lé_BnB Detail_STUDIO_Lé_BnB Livingroom°STUDIO_Lé_BnB Lounge_STUDIO_Lé_BnB

Hope to see you here soon!

x Lé

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Healthy foods and sunny moods

I’m on Instagram now as well. Follow me for some party/fashion/food/pineapple lovin’.

@laura_le_

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@laura_le_

 

L.

Liberty London SS’12 invite design

Liberty  has one of the most amazing buildings in London as a department store, with even better treasures inside. Brands like Acne, Dries Van Nooten, Isabel Marant, 3.1 Phillip Lim, Marc by Marc Jacobs and so many more sell their most unique pieces here.

It is always an amazing experience to shop or just wander around Liberty and its many floors and departments. I am in love with their designer vintage corner where you can find the most amazing movie star like dresses from the whole century.

Find all the brands and more about Liberty HERE.

A while ago, I pitched to create the invite/look and feel for their press event for the Spring /Summer 2012 collection launch. You can see the results, including where I got my inspiration, here:

About the invites:

I took inspiration from spring summer 2012 collections and the trends i found the most relevant to work with. (eclectic colours, sheer, floral prints)

With these elements  I tried to create a concept that work with a basic, spring/summer cliché: a flower. But I tried to make it more “now” to mix this with different materials (such as different coloured acetates)

By overlaying these bright, not organic coloured acetates over the dried flowers, it creates a total different colour scheme that almost takes the natural part away and brings in a more synthetically, modern feeling.

As the shape is still very clean and balanced, the modern/futuristic feeling of the acetate doesn’t overtakes the overall feeling of a bright, summery invite with a clear link to the past (dried flower in poach) and a adaption of the current trends.

MATERIALS USED:

  • dried flowers
  • bright coloured acetate
  • off-white card
  • ink (copy is be screen-printed over the card+acetate window)

Inspiration Moodboards:

Fashion – Accesoiries + sheer details:

 

 

Fashion – flower patterns:

 

All feedback is welcome!

(more of my work HERE)

L.